About us

Built by people who know the trade.

We've spent the last decade running marketing and operations for trade businesses across Australia. We didn't build Tradie Office Pro in an office tower. We built it because every business we worked with had the same problem: five disconnected tools and an office team buried under admin.

A timber-framed Australian home under construction on a residential block at midday — the kind of trade business Tradie Office Pro is built for.
Powering trade businesses across Australia
Premier Box
TE&S
Tozer Air
Our mission

Every trade business has a job system. None of them have a client system.

Tradie Office Pro is the one source of truth for every conversation, every stage, every customer — from first enquiry to forever customer. We don’t replace what runs the work. We run everything around it.

Why we built it

Most CRMs are built for SaaS startups. Not for tradies.

We kept watching the same thing happen. A trade business would buy a CRM. Buy a marketing automation tool. Buy a review tool. Buy a booking app. Wire them together with Zapier and prayer. Hire an admin person to keep it all running. And six months later the office was still drowning.

The problem wasn't the tools. The problem was that nothing was built for the actual workflow of an Australian trade business — leads coming in across five channels, jobs running through ServiceM8 or Simpro or AroFlo, invoices going through Xero, customers expecting Domino's-level updates on a Tuesday afternoon. So we built it.

What we believe

Software shouldn't be your second job.

You shouldn't have to learn APIs to run a plumbing business. You shouldn't have to hire a Zapier consultant to chase an invoice. You shouldn't have to tell your office staff "just figure it out" with a tool they hate. Software should disappear into the background and let the work happen.

That's why everything we build is done-for-you. We build the workflows. We connect the integrations. We monitor the whole thing 24/7. You stay on the tools. Your office stays focused. And the platform just runs.

Where we're headed

More integrations. Deeper automation. Same Aussie team.

We add new integrations based on what our customers actually run. We add new automation patterns based on what's actually moving the needle for trade businesses. We don't chase trends. We chase results.

If you're running an Australian trade business and the office is the bottleneck — let's talk.

The team behind it

Two founders. One mission.

Built and run by Daniel Hersee and Jack Burton, two Australian operators who've spent the last decade running marketing and operations for trade businesses across the country.

Daniel Hersee — Co-founder of Tradie Office Pro
DH

Daniel Hersee

Co-founder · Tradie Office Pro

Australian operator and marketing systems builder. Spends his days wiring trade businesses' marketing to their job-management software so the office stops drowning.

Jack Burton — Co-founder of Tradie Office Pro
JB

Jack Burton

Co-founder · Tradie Office Pro

Australian operator focused on growth ops for the trades. Built Tradie Office Pro to give trade-business owners back the weekends they lost to the spreadsheet.

Ready to start

Built for Australian tradies.

Join Australian trade businesses who’ve stopped working weekends. 30-minute walkthrough. No pitch deck. We’ll show you the platform wired into your real stack.

© 2026 Tradie Office Pro · Built in Australia, for Australian trades