Daniel Hersee
Co-founder · Tradie Office ProAustralian operator and marketing systems builder. Spends his days wiring trade businesses' marketing to their job-management software so the office stops drowning.
We've spent the last decade running marketing and operations for trade businesses across Australia. We didn't build Tradie Office Pro in an office tower. We built it because every business we worked with had the same problem: five disconnected tools and an office team buried under admin.
Tradie Office Pro is the one source of truth for every conversation, every stage, every customer — from first enquiry to forever customer. We don’t replace what runs the work. We run everything around it.
We kept watching the same thing happen. A trade business would buy a CRM. Buy a marketing automation tool. Buy a review tool. Buy a booking app. Wire them together with Zapier and prayer. Hire an admin person to keep it all running. And six months later the office was still drowning.
The problem wasn't the tools. The problem was that nothing was built for the actual workflow of an Australian trade business — leads coming in across five channels, jobs running through ServiceM8 or Simpro or AroFlo, invoices going through Xero, customers expecting Domino's-level updates on a Tuesday afternoon. So we built it.
You shouldn't have to learn APIs to run a plumbing business. You shouldn't have to hire a Zapier consultant to chase an invoice. You shouldn't have to tell your office staff "just figure it out" with a tool they hate. Software should disappear into the background and let the work happen.
That's why everything we build is done-for-you. We build the workflows. We connect the integrations. We monitor the whole thing 24/7. You stay on the tools. Your office stays focused. And the platform just runs.
We add new integrations based on what our customers actually run. We add new automation patterns based on what's actually moving the needle for trade businesses. We don't chase trends. We chase results.
If you're running an Australian trade business and the office is the bottleneck — let's talk.
Built and run by Daniel Hersee and Jack Burton, two Australian operators who've spent the last decade running marketing and operations for trade businesses across the country.
Australian operator and marketing systems builder. Spends his days wiring trade businesses' marketing to their job-management software so the office stops drowning.
Australian operator focused on growth ops for the trades. Built Tradie Office Pro to give trade-business owners back the weekends they lost to the spreadsheet.
Join Australian trade businesses who’ve stopped working weekends. 30-minute walkthrough. No pitch deck. We’ll show you the platform wired into your real stack.